SHAYNA GOLDBERG

VALLEY OF THE SUN J

I am the Social Media Producer & Manager for the Valley of the Sun J which is a non-profit Jewish Community Center in Scottsdale, AZ.  

NFL SOCIAL ANALYTICS INTERN

During the 2020 NFL season, I was hired by the NFL to analyze social media performance across all 32 teams on Instagram and Twitter (now X), as well as the league’s main and affiliated accounts. I evaluated top-performing posts, identified trends across different markets, and assessed which types of content were driving the strongest engagement. I then compiled detailed reports and insights to help inform the NFL’s overall social media strategy. (Example of a report shown below).